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It’s Official: Under Armour Announces Stephen Curry

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What Stephen Curry made unofficial at Warriors media day, Under Armour made official this morning. The Golden State star is a member of Under Armour Basketball.

Curry will kick off his multi-year partnership with UA by wearing the all new Spawn Anatomix basketball shoe, and will participate in multi-faceted marketing initiatives with the brand.

Read the full Under Armour press release below. Steph is excited.

Baltimore, MD (October 1, 2013) – Under Armour (NYSE:UA) today announced the addition of dynamic NBA point guard Stephen Curry to their roster of world-class athletes. As part of the multi-year partnership, Curry will be wearing the new UA Micro G® Anatomix Spawn basketball shoes and featured in upcoming marketing campaigns via digital, social, print, in-store and out-of-home.

Coming off a career year where he set the NBA record for made three pointers in a single season with 272, the Golden State Warriors point guard cemented his status as one of the league’s brightest young stars. His 54-point game performance against the New York Knicks at Madison Square Garden on February 27, 2013 put the basketball world on notice. In the 2012-13 NBA regular season, he ranked second in free throw percentage (90.0%), third in three-point percentage (45.3%), seventh in points per game (22.9) and recorded a career high in assists per game (6.9). In addition, he led the Golden State Warriors to the second round of the NBA Playoff’s where he notched 44 points and 11 assists in Game 1 against the eventual conference champion San Antonio Spurs.

“After the exciting playoff run we had last year, I carried that momentum to my training and pushed myself at every level this offseason,” said Curry. “I joined the Under Armour family because they share my passion for working hard and taking no short cuts. From what I’ve seen, they are extremely committed to supporting their athletes on and off the court as well as building the game’s most innovative basketball footwear that will help make my job on the court a little bit easier.”

Curry is now considered to be one of the NBA’s top point guards and one of the best pure shooters in the game. Since his rise from tiny Davidson College, where he led his team to within one win from the 2008 Final Four, Curry has elevated his game in each of his four seasons in the NBA.

“This partnership represents our continued commitment to grow Under Armour Basketball globally,” said Matt Mirchin, Senior Vice President, Global Brand and Sports Marketing, Under Armour. “Stephen and Under Armour share the same competitive underdog spirit and family-first attributes that make this new relationship so natural. Stephen and Under Armour will strategically work together to positively impact the next generation of young basketball players everywhere.”

Curry joins an Under Armour athlete roster that includes Michael Phelps, Tom Brady, Cam Newton, Bryce Harper, Jordan Spieth, Lindsey Vonn and NBA players Brandon Jennings, Raymond Felton, Greivis Vasquez and Kemba Walker.

Follow Stephen @stephencurry30 on Twitter and internationally on Weibo. Follow Under Armour Basketball on Twitter and Instagram @UABasketball.

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Comments (6)

Oh, if he has a good year, plus with all of the buzz among those who are growing up in the time of Under Armour, things are going to get real interesting in the basketball footwear industry, especially if Rose comes back and then does his thing while regaining his prominence.

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Mede – if you haven’t yet, I highly suggest you try the Spawns. If they are given a chance in the general public these things will blow up. Only problem I see now is after last year and the disappointing designs UA will have a hard time getting these into Foot Lockers or Champs. I can see the genpop waiting until they hit Marshalls or Ross again like the Spine’s and Charges.

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I really need them to hit normal retailers in Europe(the UA-shop in Europe is still very, very expensive) because I can’t wait to see these up close. 8-)

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Duke,

I saw a team from Maryland this past spring come into Harlem and play, while being outfitted in Under Armour. My nephew, sixteen years old, does not know what all the fuss is about Nike, and he digs Under Armour. You don’t have to sell me on the Spawn, as I knew they’d be good, simply by looking at them. Once you get old enough, you can get away with the first glance from time to time…lol!

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I’m with Nene; I need UA to come to my shores, cos shipping them in is a hassle…and I need to find my true size in the Anatomix Spawn. My last 2 pairs of UA basketball kicks I had to experiment with sizing a bit.

But….can’t freaking wait for the Anatomix Lows! :) they will be bought, oh yes, they will be bought…hehe

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Syd- I went true on them. I wear 10.5 in all Adidas (rose, CQ) and my Kobe’s and I could have maybe went half down in length on these but it is borderline.

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