Under Armour crashed the basketball shoe party, then stumbled. Hard. Can the Anatomix Spawn get us back on our feet?
The Under Armour Black Ice. Still one of my favorite shoes ever, and I have been playing ball longer than most of my readers have been breathing. Under Armour brought a product that reflected the athlete while still maintaining an everyday appeal. Micro G was a revelation and revolution – a foam cushioning that was low profile, bouncy, and dense? Yes, please. Give me two – one for each foot. Followed by the Lite, Supreme, and others that could hang or beat the big boys in performance, UA was on their way. The next year, two classics – Bloodline and Juke. The Bloodline continued the premium materials line for Brandon Jennings and the Juke was the next level of tech – CompFit and super light. Only problem was, no one could find them. Mainstream stores were notoriously absent of product. So something had to be done. Enter 2012, and the Charge BB. From one end to the other, this was the most scrutinized shoe in probably forever. Super high ski-boot technology designed with ankle freedom. Can you say oxymoron? Under Armour was hit where it hurt – sales were bad and, according to some reviewers, performance was worse, which for a relatively new company to the basketball shoe genre could have been the kiss of death.
But then, we get this – the Anatomix Spawn. I will get this out of the way from the start – best shoe Under Armour has ever, EVER, put out. This shoe is that good. No more history, no more description, just… let’s go…