After making a splash in the last few years with players like Shane Battier and George Hill, PEAK jumped right onto center stage early this year with the signing of NBA All-Star Tony Parker.
Is his first branded PEAK shoe, the Team Lightning TP9, worthy of the big stage?
I first heard about PEAK when Shane Battier signed with the company in 2005 after a forgettable couple of years with sunglasses maker Oakley (yes, they did make basketball shoes). Having been relatively new to the sneaker side of the world, Oakley garnered little or no attention from sneakerheads. Then we started seeing more athletes wearing the PEAK triangle – Jason Richardson, Carl Landry, JaVale McGee, Jason Kidd.
Wait, J-Kidd? No, he’s a Nike lifer, right? Nope, won the 2011 NBA title wearing PEAK. That got some attention. If they are good enough for a future Hall of Famer, then maybe there’s something to these Chinese kicks. Now we see Tony Parker, another future Hall of Famer (check the numbers, especially playoffs), wearing the triangle. And playing completely above everyone in the Finals not nicknamed King James. Is it the shoes?
Let’s find out…