Dwyane Wade fans based in the United States and Canada now have an easy way to purchase Li-Ning Way of Wade shoes, thanks to the wayofwade.com website just launched today.
This e-commerce solution is the product of a partnership between Li-Ning and online sports merchandise retailer Fanatics, with the aim of efficient order processing, fulfillment and shipping for Li-Ning Wade products, as well as hosting exclusive videos and photos.
Details on the Way of Wade 2.o “Overtown” — named after the Miami neighborhood — include a genuine leather upper, full-length carbon fiber plate, a TPU Top Rand support chassis, Li-Ning Bounse EVA in the forefoot, and Li-Ning Cushion in the heel.
The Li-Ning Way of Wade 2.0 “Overtown” will be the inaugural Wade shoe available on wayofwade.com on Wednesday, December 4.
Find the full Li-Ning press release below for all the details on wayofwade.com.
Miami, FL –December 2, 2013 –Li-Ning and Dwyane Wade have announced the official launch today of wayofwade.com to serve as the e-commerce platform for Li-Ning Way of Wade sneakers.
The website’s e-commerce functionality will launch on December 4, 2013 at 3pm EST with limited quantities of the Way of Wade 2.0 Overtown edition, named after the neighborhood in Miami, which will retail for $150. This will be the first time that Way of Wade sneakers are available to all fans in the United States and Canada.
The site will provide visitors with a dynamic user experience. Wayofwade.com will release original content including exclusive videos and photos.
Li-Ning has partnered with Fanatics, the leading online retailer of officially licensed sports merchandise, to power the official Way of Wade online store and provide comprehensive e-commerce services that include quality customer service support, quick and efficient delivery, and order fulfillment. Fanatics offers advanced e-commerce and fulfillment solutions for hundreds of professional teams and colleges, leagues, conferences and media sites.
“I’m thrilled to partner with Fanatics and have my sneakers available to all of my fans in the U.S. and Canada for the first time,” said Dwyane Wade. “I know this has been a long time coming and I look forward to sharing my new and specially designed sneakers along with exclusive content on my new Way of Wade website.”
“We are proud to partner with Li-Ning and Dwyane Wade to provide the highly anticipated Li-Ning Way of Wade collection to U.S. and Canada fans for the first time,” said Ross Tannenbaum, president of Fanatics Authentic, the company’s memorabilia division. “We look forward to using our e-commerce expertise to give customers the best online shopping experience when shopping for their favorite Way of Wade sneakers.”
The site was conceptualized and built by West Coast creative agency, Zambezi. For additional information, please visit: www.wayofwade.com.