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Nike Says They Look Forward To LeBron Wearing His Innovative LeBron 11s Again Soon

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Nike wants to see LeBron tearing up the league in the Nike LeBron 11 just as much as you do.

According to ESPN Sports Business Reporter Darren Rovell, Nike has formally acknowledged the LeBron 11’s glaring absence from LeBron James’ feet, issuing a statement through spokesman Brian Strong.

The LeBron 11 is one of the most innovative Nike basketball shoes to date, and we look forward to LeBron stepping back on the court in his latest signature shoe soon.

James, too, is eager to see his feet back on the court in the LeBron 11, once the shoe’s fit has been properly adjusted.

“I just want to be able to wear them,” James told ESPN.com. “It has been a frustrating process. But obviously, I know that Nike wants to do what’s best. They’re not going to put me out there in harm’s way. So we’re redefining the shoe to fit what’s best for my foot.”

Since debuting the LeBron 11 on NBA Opening Night, James has worn his latest signature shoe sparingly, relying instead on various colorways of last season’s Nike LeBron X Elite.

“I could wear [LeBron 11], but they don’t feel as great as I want them to feel,” James said. “So we’re redefining them, and I feel like this next round is going to be perfect.”

James last wore the Nike LeBron 11 — briefly, before switching to LeBron X Elite — on November 27 in a 95-84 road win in Cleveland. Before that, November 25 in a 107-92 home win over Phoenix and November 12 in a 118-95 home win over Milwaukee.

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Comments (18)

So….. they ‘innovated’ a good-fit? …… finally!!!!

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They had more than a year and couldn’t get it right? Wow…

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yeah.. they supposedly had like a whole year + and still can’t get the shoes to fit correctly…

They look dope though

I guess the Lebron 12’s will definitely not be double lasted

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Let’s hope they will keep LeBron shoes, for LeBron first from now on.

Since sales are so good, even without LeBron wearing them, I think these could’ve stood-alone as a new/refreshed Flightposite.

Because the design is awesome, the reworked Flightposite 1 perfectly came together with FlyWire/Fuse/Foam/Lunar/Zoom.

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So what’s worse – a star wearing his shoe and getting season ending injuries two years in a row or a megastar saying his shoes fit like $h!t and the company didn’t listen to his needs? Ponder and think…

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How does one get a custom made shoe made from a custom last, and the shoe still does not fit properly?

In the bespoke world, dress shoes, you are even supposed to go for fittings before a shoe is finished as well.

So much of Petrie being a good and insightful shoe designer.

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lol…Petrie doesn’t design shoes in a vacuum ….I’m sure He has a team of developers to work with… They’re the ones responsible for implementing proper fit , comfort and all the other logistics that allow the shoe to perform and meet quality control guidelines ..

..Problem is… Lebron didn’t wear-test them long enough..

But nobody hoops in their kicks anyway nowadays. And the ones who do hoop in their kicks are the only ones who noticed that Lebron hasn’t been wearing them.

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The benefit of having custom made shoes is that they do not need a break in time, nor needing a wear test. If you are using a custom last, in which I am certain that LeBron has a foot mould sitting somewhere in Beaverton, his shoe should be built around that last, regardless of any logistics or quality control issues. Fit should never, ever be an issue, and any designer worth his merit should be building a shoe that fits the players needs, not the designer’s ego.

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Like Mede said, LeBron has a custom mold, this shoe simply was an opportunity to re-invent the Flightposite 1(make bank), and they IGNORED LeBron in the design process.

The shoes sell better, because they don’t look like(or are) a LeBron shoe.

So much for ‘taking care of your Superstar’.

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Yeah, your comment speaks to a Huge lack of understanding on what a last does and what it doesn’t do when we’re talking PERFORMANCE FOOTWEAR.+ All shoes require a strong level of wear-testing. Designers just don’t design a shoe, have a factory make the shoe for an athlete, deliver the shoe to the athlete and wipe their hands free of any future modifications. There should be a constant dialogue between the footwear company and the athlete, which would include his trainer and medical staff.

Just to clarify, A last is a mechanical form in which the shoe is built around. While it does help to have a proper last (a lot).. There is also a host of other elements that contribute to proper fit and comfort. The last is not a zero sum answer to fit.

Considering that THIS shoe has a series of layers (posit, fuse, flywire, foam, liner)built to wrap over the midsole. also( Lebrons Socks/ tape and orthotics). it might be a certain area in the shoe that’s providing discomfort to Lebrons foot over time … and to modify that cocktail of materials so that the shoe molds comfortable to his foot during peak performance is the challenge here.

I don’t think Petrie’s Ego is that big enough to mess with a 300 million dollar business. I’m pretty sure he wants to create the best performing shoe possible.

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If Petrie’s ego was big enough to say something stupid about why Derrick Rose was hurt, not only is he stupid enough, but also arrogant enough to not pay attention to all design details that may not work for one LeBron James. If you re using layers, then that should have been factored in before the final product was made.

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I think Petrie’s ego was knocked back down to normal levels because You ain’t heard that brother tweet since lol.

That was like 1.7 years ago also. For the record.. what he said wasn’t something that I support. But I also don’t hold grudges either.

As far as the shoe goes I Personally think the difficulty of designing a firm foamposit material with a softer fuse material might be whats creating discomfort on top of it being overlasted. Also being that the Posit is localized in specific areas and not covering the whole shoe like most foamposite shoes… it might be causing the shoe to pinch in certain areas more so on a size 16 shoe than your average size 10 . Just my hypothesis.

Anyways, I’ve been reading reviews of this shoe by everyday ballers and it’s been getting great reviews.

But Nike will fix this problem and Lebron will wear the 11’s and all will move forward. This will be a major lesson learned in the design process and its possible that it will breed more athlete/designer dialogue to prevent an issue like this from happening again. It might even make the Lebron 12’s MORE of a performance beast.

You kind of learn from your mistakes right?

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Come on, stop pretending this is difficult.

They redid the Flightposite 1, the LeBron 11 has little to do with LeBron.

And that’s what bit them in the ass.

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Even guys like NightWing mentioned on the teaser ‘leaks'(before any specifics were known) that the LeBron 11 was very different from LeBron’s normal shoes, and that it could turn out to be a problem.

So this wasn’t a surprise, fans saw this coming from miles away.

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Yeah.. not sure where your getting “The Lebron 11 has little to do with Lebron” idea from.

Im assuming thats personal opinion … with no real source to back it up .. I can’t comment on that.

BUT.. if you look at the design lines from the 10, elite to the 11 … its a strong jagged line language. It looks muscular… its speaks to strength. MY OPINION.

Also.. Posite is not new to the Lebron line so Im not getting the whole “redo flightposites 1″ devious underlying scheme idea either.. Posite “seems” to make since for a guy such as Lebron who is built like a tank. The Lebron 4 was really HUGE… so in this age of creating more sleeker lighter stronger footwear I guess thats what they ended up with.

And Lebron probably waited till last minute to bring up his discomfort in between winning titles, planning a marriage, making Samsung commercials, Working on his image with different charities, investing in Football teams, Mentoring Norris Cole, taking pictures for 2K14, Working on his next celebration dance, riding his bike and running through the streets of Miami, making sure Savanna doesn’t screw up the juice bar ect.

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Kenzo actually did it in a way that worked for LeBron though.
The LeBron 11 is such a commercial success because it doesn’t look like the normal-LeBron shoes.

And with the Flightposite Exposed just released, the Flightposite 1 scheduled for release in 2014, it’s not a leap to see the inspiration, and production-ease of bunching them together.

Also, if LeBron was a priority, he would’ve had more time with the shoes, so you’re kind disproving your own point.

Why are you so ‘vigilant’ to post excuses though, Nike gambled, Nike lost, now they’re ‘redefining’, move on.

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because as someone who’s been immersed in this process with designers ,marketing, sports marketing and developers … I know and understand that at some point their can be a disconnect during this yearly plus process.

Like I said earlier.. apparently there needed to be more dialogue from the Lebron camp and vice versa, but for whatever reason the feedback came to late.

Sometimes the athlete is very insulated so it can be tough to get an idea on how to connect. Im not absolving Nike of blame completely Im just not the type to assume there is NO grey area in matters like this… Theres more to the story than just “nike lost” Lebron shoe, won’t wear, Designer ego… thats just insanely naive.

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Personally, I think both arguments are accurate – Nike/Petrie thought he had Lebron’s needs and wants down by now – he has been involved long enough; and I think Lebron was satisfied with the last couple of issues so he backed off and let designers go crazy. Their is such a thing as “too much tech” – Kobe 7? – and I think the designers probably went overboard when the upper of the X worked. It was fairly simple – no new tech in the upper – and going from that to the “system” of the XI was too much at once. Either that, or Nike saw a money grab and went for it. Can’t believe they would do that with Lebron, but I have seen stranger things.

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