The real story of Friday’s NBA Kicks scene was not the Miami and Brooklyn nickname jerseys, not LeBron continuing his mysteriously motivated run in the Nike Zoom Soldier VII.
It was eight players wearing the Nike Zoom HyperRev in the same night, after a few weeks of pretty much no one wearing the Nike Zoom HyperRev.
What happened there? These guys get a phone chain going, or did Nike lay down the word to get the HyperRev some court time? No way it’s a coincidence.
In any case, some of the colorways were PE material (Paul George, DeMarcus Cousins, Andre Iguodala, O.J. Mayo) and some were inline colorways you can pick up now at your favorite Nike retailers (Rudy Gay, Jarrett Jack, Michael Carter-Williams, Bradley Beal).
Check out the HyperRev array ahead, see if it makes you want to open Nike.com or Eastbay in Chrome and order up a pair for yourself. (If so, well done, Swoosh.)
First and original NBA Kicks ahead…