Jeremy Lin is making his second major career move in as many years, leaving Nike for adidas, according to Comcast SportsNet Northwest.
Citing an anonymous source, the Portland-based media network reports that an announcement of Lin’s adidas signing was expected on Friday, though no official statement from either adidas or Nike on the transition has materialized as of Saturday.
Allan Brettman of The Oregonian reports that a Nike spokeswoman replied “he is not” when asked via email to confirm Lin’s current status as a Nike athlete.
Lin’s addition to adidas Basketball, already fielding an endorsement roster of high-profile NBA players that includes Derrick Rose, Damian Lillard, Tim Duncan, Josh Smith, Harrison Barnes and Lin’s Houston Rockets teammate Dwight Howard, potentially broadens exposure in Asia for the German sportswear brand.
Lin, whose ancestry is Taiwanese with roots in China, carries a fan base in Asia sparked by his breakout 2012 season with the New York Knicks that quickly spread the nickname “Linsanity” worldwide.
On the strength of his stellar play and intriguing potential, Lin signed a three-year $25 million contract with the Houston Rockets in July 2012.
The Rockets also enjoy a devoted following in Asia that dates back more than 10 years due to the professional and cultural impact of former franchise center Yao Ming.
Lin has worn the Nike Hyperdunk 2012 Low this season, most recently during Houston’s 102-100 home victory over New York on Friday night.
photos: GQ, ESPN