adidas hit a home run with the introduction of Boost in the running line last year. Responsive, durable, and stable, the Boost system provided runners with miles of comfort and performance and, ahem, boosted adidas back into the performance running category. With the foam set to debut this coming basketball year in the Rose 5 and the Crazylight 4, as well as the proposed RGIII trainer, Boost will be everywhere over the next six months.
So, the Pure Boost runner/lifestyle shoe, and I say lifestyle because adidas said it first. With design cues from the adidas Y-3 line of high-end luxury shoes, the Pure couples a stretch lycra/Tirrenina suede and TPU support overlays for the three stripe cage and lace holes. The shoe seems built for the road and the streets.
As you can see from the pictures here, adidas hooked it up with a huge (freaking heavy solid wood and plexiglass) display case. Inside, the shoes were staged like two dueling pistols. Extra yellow speckled laces were included but the Pure’s solid black/white combo is too cool.
First impression from just wearing around the house – very flexible and comfortable. There is almost no support in the upper – even the overlays are more for looks than functioning as a real cage. The heel has no counter – the suede is super thin with no padding except for the heel inserts shown. Just thin suede. I bear witness that your foot sits directly on the Boost. There is a sewn-in fabric liner (the black diamond seen in the pics) that sits over the Boost but otherwise nothing. Nada. And it feels strange, but good. I am worried about the outsole holding up on regular running as it is a thin rubber overlay over the Boost. Barely 1/8” thick, if that. I will get these on the road but so far, just chilling.
You can find these at adidas spots everywhere, including adidas.com.