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adidas Launches Boost Or Bust Campaign With Damian Lillard & Some Buttered Popcorn

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With the start of the 2014-15 NBA season, the new adidas Crazylight Boost promises to revolutionize court performance with adidas’ proprietary Boost cushioning and the star play of one Damian Lillard.

But what if there was no Boost for Damian to wear?

adidas’ new video campaign for the Crazylight Boost launches today with “Boost or Bust,” a facetious look at Damian’s life with and without Boost. Trust that the difference is stark — one reality involves Damian applying liquid butter to popcorn, the other has him dominating on the basketball court.

Watch for the adidas Boost or Bust campaign to continue with social, print and online media, and appearances from adidas athletes Joakim Noah, Jrue Holiday, Jeff Teague, and Mike Conley.

Damian will dodge a concessionaire career this fall when he sports a special edition print adidas Crazylight Boost, releasing September 1 for $140 at

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A little existential, but definitely getting style points.

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