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Power Of Flight: Jordan Brand Introduces Super.Fly 3

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Jordan Brand introduced the Super.Fly 3 introduced this morning, the latest installment in the brand’s Super.Fly competitive basketball footwear series headlined by Blake Griffin.

With Griffin’s insight and feedback, a team of Jordan Brand design creatives put the performance pieces together, using Griffin’s explosive, high-flying game as the project’s horizon point.

Game tested and refined to help Griffin “jump even higher, with greater explosiveness,” Super.Fly 3’s evolved Flight Plate provided foundation with an added tendril for a more even footstrike and the ancillary benefit of boosting energy return for the Nike Zoom cushioning in the forefoot.

“For the Jordan Super.Fly 3, I really wanted a shoe that allowed me to gain an explosive edge on court – with speed and my lift,” said Griffin via Jordan Brand. “I really like that Flight Plate not only makes me feel more powerful throughout the game, but also gives me confidence when I’m taking flight.” 

As with any great performance sneaker, the details work together for the greater good. For Super.Fly 3 that means touches like an Air Jordan XX9-derived outsole pattern for multi-directional traction, synthetic overlays throughout the toe and heel areas to strengthen fit, and feathery textile material around the quarter panels for a tough, durable hide.

The upper in effect visually interprets Blake Griffin’s game — the sonic boom. It hosts a reverberating wave and line pattern that adds depth to virtually any colorway and conveys the shoe’s overarching inspiration. Under this vibrant skin sits Flight Web, a placement of webbed straps that work with the laces to cinch the midfoot. An inner sleeve and padded Achilles notch round out the comfort appointments.

Find the Jordan Super.Fly 3 in two colorways starting Wednesday, October 1 at Jordan.com and Jordan Brand retailers worldwide for $140 per.

Blake Griffin will wear the Super.Fly 3 for the 2014-15 NBA season.

Detailed photos via Nike, Inc., including a graphic breaking down the Super.Fly 3’s technical specifications, ahead…

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Comments (3)

Black colorway is clean. Shoe looks alot sleeker than last years – kind of going back to the 1 look.

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Very sleek look, I like last year’s better, more organic in look, where these play-up the synthetic angle.

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I’m catching elements of the Super Fly 2, AJ XX8, and the CP3 VIII here. Mostly the good elements. I anticipate another good/great performer for JB in this one.

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