Do they look like they’re joking?
Above The Rim (ATR) has officially announced a multi-year endorsement signing with the Portland Trailblazers’ Martell Webster. The Above The Rim brand had formerly been within the Reebok portfolio until the Canton, Massachusetts based company sold the ATR brand earlier this year to Collective Licensing International who manages Airwalk and Spot Bilt among other holdings. “For me, the opportunity to help re-launch a brand that stands for things that are important to me as a player and as a person is unique,” said Martell Webster. “Above The Rim is dedicated to producing the performance product I need on the court and to creating opportunities for the next generation to rise up and realize their own dreams.” ATR is expecting to announce additional athlete endorsements as the basketball performance brand re-launches later in 2010.