In our latest exclusive interview, Counter Kicks talks with Reebok Pump creator Paul Litchfield, Vice President of Advanced Concepts at Reebok. In Part 1 of a 3-part series, Paul discusses the Pump’s origins, talks about his involvement in the project, and gives us an insight into the athletic shoe industry climate in the late 1980s. Continue reading to get a glimpse of what the man behind Reebok Pump technology has to say about it all…

*Update: Read Part 2 of our Paul Litchfield Interview now!
*Update: Read Part 3 of our Paul Litchfield Interview now!