
When it comes to building up a footwear brand, Gene McCarthy knows the business. Formerly at Nike and Reebok, McCarthy has his eyes set on making Under Armour a major player in the basketball footwear industry. CounterKicks sat down with the UA Senior Vice President of Footwear and talked about his plans for the Micro G performance line, Brandon Jennings as the face of UA basketball, and the strategy and marketing for Under Armour as the company makes its highly anticipated launch into the fiercely competitive basketball sneaker market. Continue reading as CounterKicks Interviews: Gene McCarthy, Under Armour Senior Vice President of Footwear…

























