The Nike Second Quarter 2010 Earnings Conference Call held this past Thursday evening shed light, as in previous sessions, on the future product and marketing plans of the world’s #1 sportswear and equipment provider. Touched on in the call was a statement on Tiger Woods, momentum in Basketball and Athletic Training lines, the best-selling new Nike shoe of the year, a brief talk on the World Cup and the new LeBron VII and Zoom Kobe V, and the unveiling of a brand new, company-wide marketing concept debuting in Spring 2010 called “Fresh Air” which Charlie Denson, President of the Nike Brand, says will be used to “energize the marketplace“. Continue reading for an inside look at the Nike Q2 2010 Earnings Conference Call.