04-Jul-2010
Posted by : John Brilliant
Category : CounterKicks, Jordan Brand, Nike
Tags: Brent James, CounterKicks, Cubby Golden, D'Wayne Edwards, Footwear Design, Jason Mayden, Li-Ning, PENSOLE, Portland

Day 12 at PENSOLE brings with it a pair of familiar final guest speakers: Cubby Golden, Nike Running Designer, and Jason Mayden, Jordan Brand Senior Designer. Cubby stresses the importance of mentorship and continual growth. Jason follows up with a serious talk on being an expert in your subject and how to ultimately pitch your design process and story to a company and the consumer at large. Take it all in as the PENSOLE footwear design school at the University of Oregon winds down to its final day. Continue reading PENSOLE Day 12: Taking It All In (By Brent James)…
28-Jun-2010
Posted by : Brett Golliff
Category : Air Jordan, CounterKicks, CounterKicks Interviews, Design Insight, Jordan Brand
Tags: 9th Wonder, Blake Griffin, Carmelo Anthony, CCS, Chicago, Chris Paul, College For Creative Studies, Derek Anderson, Derek Jeter, Design, Doernbecher Children's Hospital, Eminem, Footwear Design, Frans Johansson, God, Industrial Design, Jason Mayden, Jordan Brand, Michael Jordan, Michael Vick, Nike, Nike Air Monarch, Nike Football, Nike T-Lite, Stanford, The Medici Effect, The Medici Summit, Ty Cobb

This is the first of many interviews I will be doing over the next few weeks. It is a bit of a dream come true for me. It has always been a goal of mine to do a series of interviews with designers. I hope you enjoy this series of Design Insight as much as I am.
The first person to answer my questions is Jason Mayden. I have known Jason for nearly five years and he never ceases to inspire me with his design talents and his outlook on life. Continue reading Design Insight: Sessions Vol. 1 With Jason Mayden…
28-Jun-2010
Posted by : John Brilliant
Category : CounterKicks, Jordan Brand, Nike
Tags: Academy of Art University, Air Jordan, Andrew Croll, Antoni Hope, Ashley Payne, Brent James, California College of the Arts, Cubby Golden, D'Wayne Edwards, Denis Dekovic, Design Explosion, Emily Sawamura, Footwear Design, IKEA, Jason Mayden, Jordan Brand, Marc Dolce, Mark Miner, Mark San Buenaventura, Matt Rhoades, Nike, Pearl District, PENSOLE, Posh Boutique, Ron Wright, San Francisco

Day 6 of the inaugural PENSOLE footwear design program at the University of Oregon brings with it a swarm of current and former Nike employees including: Jason Mayden, Cubby Golden, Marc Dolce, Mark Miner, Ashley Payne, Antoni Hope, Emily Sawamura, Denis Dekovic, Andrew Croll, and Ron Wright. The group bestows their collective industry wisdom on Brent James and the PENSOLE students to assist in their assigned class projects. We also get some insight into the baby shoe market as told by guest writer Mark San Buenaventura. Continue reading PENSOLE Day 6: Design Explosion (By Brent James & Mark San Buenaventura)…
30-Mar-2010
Posted by : Yale Schalk

At last Thursday night’s “A Night With Jordan Brand” event at Wish in Atlanta, Jordan Brand designer Jason Mayden unveiled some one-off samples, including this hybrid model. The shoe features a white Air Jordan X upper with a black and white Air Jordan XX midsole/outsole. Only 6 pairs of the creation were sampled up to test the cushioning for a Chris Paul signature shoe. The other 5 pairs were eventually shredded and destroyed, with this single pair remaining which will be sold at auction to benefit the Haiti relief fund. Continue reading for more images of the shoe and a video clip of Jason Mayden talking about the hybrid.
30-Dec-2009
Posted by : John Brilliant
Category : Nike, Project Bluefoot
Tags: Air Jordan, Air Jordan 2010, Alphaproject, Austin Jermacans, D'Wayne Edwards, Daniel Gold, Dee Wells, Denis Dekovic, Erik Arlen, Ethan Dean, Jason Mayden, Jason Petrie, Jordan Brand, Justin Taylor, Marc Dolce, Mark Miner, Massachusetts, Matt DeAlmeida, Michael Jordan, Nike, Nike ACG Zoom Tallac, Nike Ashiko, Nike Future Sole, Obsessive Sneaker Disorder, OSD, Peter Fogg, Portland, Project Bluefoot, Sean Williams, Zenith Chance

Our footwear design partner site Project Bluefoot has invited the 2009 Nike Future Sole Finalists to each share their first-hand account on what it was like making the trip up to Nike World Headquarters in Beaverton, OR for the annual Nike-sponsored footwear design competition for high school students run by D’Wayne Edwards, Design Director at Jordan Brand. The latest Finalist to tell their story is Matt DeAlmeida from Arlington, MA. Continue reading for DeAlmeida’s complete Future Sole recap as originally posted on Project Bluefoot, including exclusive concept sketches of his winning leaf-inspired Nike design.
23-Dec-2009
Posted by : John Brilliant

Jordan Brand has created a new mini-site for Chris Paul’s latest signature shoe calling out all of the “discovery elements” built into the Jason Mayden-designed shoe. Inspired in part by hornets, the Jordan CP3.III features hornet stinger-like lace locks and lace tips, a honeycomb herringbone pattern outsole, and other hexagonal motif details which you can find on Jumpman23.com/CP3. Continue reading for a brief look at other screen captures from the new CP3 mini site.
15-Dec-2009
Posted by : John Brilliant
Category : Nike, Project Bluefoot
Tags: Cafe 19, D'Wayne Edwards, Denis Dekovic, Ethan Dean, Future Sole, Jason Mayden, Jordan Brand, Nike, Nike Future Sole, Portland, Project Bluefoot

Our partner site Project Bluefoot has invited the 2009 Nike Future Sole Finalists to each share their first-hand account on what it was like making the trip up to Nike World Headquarters in Beaverton, OR for the annual Nike-sponsored footwear design competition run by D’Wayne Edwards, Design Director at Jordan Brand. The latest Finalist to tell their story is Ethan Dean from Rochester, MI. Continue reading for Dean’s complete Future Sole recap as originally posted on Project Bluefoot, including exclusive concept sketches and renderings of his re-worked Nike Hyperflight design.
30-Oct-2009
Posted by : John Brilliant

The latest edition in the Chris Paul signature shoe series has arrived. The Jason Mayden designed sneaker features a hexagonal motif, especially noticeable on the outsole with a cluster of herringbone-traction patterned polygons running throughout underfoot. Also seen is the “CP3″ logo inside a hexagon on the tongue. Look for more information on the Jordan CP3.III soon. Continue reading for more photos.
29-Oct-2009
Posted by : John Brilliant
Category : Air Jordan, Jordan Brand
Tags: Air Jordan, Ben Adams-Keane, D'Wayne Edwards, Frederic Roy, Jason Mayden, John Lee, Project Bluefoot, Titus Ares, Tom Matic, Yurri Mial

[As originally posted on Counter Kicks' footwear design division: Project Bluefoot.com] The Project Bluefoot x Air Jordan Design Competition is now complete. Our 2 guest judges – Jason Mayden, Senior Designer at Jordan Brand and D’Wayne Edwards, Design Director at Jordan Brand – graciously lent us their design eyes and ears over the past few months to review and critique our debut Project Bluefoot Footwear Design Competition highlighting an Air Jordan theme challenge. A mass came to play. Many challenged. One won. To get the official inside scoop on the finalist concepts and our Air Jordan winner, we now turn over the transmission to Jason Mayden and D’Wayne Edwards who have provided a detailed feedback review of each challenger and selected our ultimate Project Bluefoot Air Jordan Design winner: Tom Matic. Continue reading for the full review…
21-Oct-2009
Posted by : John Brilliant

COUNTERKICKS EXCLUSIVE: In the past couple weeks, we presented you with exclusive photos of an Air Jordan XX1 Prototype in “Italian Red Suede” and “Black Suede Bulls” colorways. Today, we exhibit a new Air Jordan XX1 Prototype in a “Black Leather Carolina” colorway featuring a rich, full-grain black leather upper with black suede cloaking the heel, along with coats of carolina blue trim accenting the forefoot support wraps, laces, and I.P.S. pods.
Code-named the “JORDAN ELEV8” to cloud the identity of the shoe, the XX1′s also went by another name internally: the Air Jordan “Venti Uno” which translates from Italian to “Twenty One“, signaling some initial European design inspirations. As with the previous “Black Suede Bulls” pair, this model features no marking imprints in the rubber outsole stretching across the arch, nor the embossed “Jumpman” logo on the plastic-silver capped lace aglets as the production version features. A final comparison change is the raised suede Jumpman logo seen on the back tongue, where on the released version the words “AUTHENTIC“, “UNCOMPROMISED“, “EARNED“, and “ASPIRATIONAL” – the 4 pillars of the “Jordan Code” – are instead stitched in.
Look for an in-depth tech story on these Prototype Air Jordan XX1′s coming soon to Counter Kicks. Follow us on Twitter for instant sneaker news. And continue reading to view 33 detailed photos of the Air Jordan XXI – “Black Leather Carolina” Prototypes.