23-Aug-2010
Posted by : CounterKicks
Today, Li-Ning and Evan Turner officially announced a six-year endorsement agreement which includes a line of signature footwear and apparel. “This is truly a game-changing moment for the Li-Ning brand,” said Li-Ning’s Brand Initiative Director for Basketball, Brian Cupps. “Adding a supreme young talent like Evan Turner sends a message to the global basketball community that Li-Ning basketball is committed to being a player on the global stage.” Continue reading for the full Li-Ning press release on the signing of No. 2 NBA draft pick Evan Turner.
23-Aug-2010
Posted by : John Brilliant
Li-Ning officially announced today a multi-year endorsement signing with Evan Turner of the Philadelphia 76ers. The deal marks a watershed moment for the emerging Chinese sportwear brands into the US market with this being a first deal rookie signing – with the No. 2 NBA draft pick no less. News broke live at around 1:45 EST on CNBC with Darren Rovell who was accompanied by Turner alongside Brian Cupps, Li-Ning Director of Brand Initiative for Basketball, and David Falk, Turner’s agent and of Nike/Michael Jordan fame.
Eric Miller, lead designer on the Baron Davis product line, will also head up Evan Turner’s Li-Ning signature line. We’ve been told Turner’s official logo has already been created and signature footwear is in the works. Turner will begin promoting Li-Ning’s fall 2010 basketball models with debut signature product launching in 2011. More info to come as it develops.
18-Aug-2010
Posted by : Yale Schalk
Baron Davis and the Li-Ning “Doom Mobile” will make stops tomorrow, August 19th, at the Plaza in West Covina, California from 11AM to 3PM and on Friday, August 20th, at Stonewood Center in Downey, California from 11AM to 3PM. Visits in the West Covina area will include Del Norte Park, Las Palmas Middle School, Orangewood Park, Baldwin Park, and Edgewood Middle School. Visits in the Downey area will include Lake Center Athletic Park, Allen Layne Stadium, and Downey Park. The tour coincides with the official launch of Li-Ning and the BD Doom product line into Champs Sports retail and online at Eastbay. Baron’s website TheBeardman.com chronicles the Doom Mobile tour. Continue reading for more images of the Li-Ning Doom Mobile on the road.
13-Aug-2010
Posted by : CounterKicks
Baron Davis and a fully customized “Doom Mobile” make a special appearance today at 5:30PM at Champs Sports‘ South Bay Galleria location in Redondo Beach, CA. The visit coincides with the official launch of Li-Ning and the BD Doom product line into Champs Sports retail and online at Eastbay. Baron has also created a follow-along website at TheBeardman.com. Continue reading for more live Champs Sports retail looks at the Li-Ning BD Doom.
13-Aug-2010
Posted by : CounterKicks
Baron Davis runs through Beijing in his latest video release. Seen in the clip are multiple shots of the new production model Li-Ning BD Doom complete with Li-Ning’s updated logo which officially hits select Champs Sports retail accounts and Eastbay.com today. Also seen in the video is a first look preview of the coming Li-Ning BD Doom Low in Black/White. Continue reading for the full video of Baron Davis’ Beijing Run.
10-Aug-2010
Posted by : John Brilliant
Here’s a first look unveiling of the Li-Ning F2 Liftoff. The performance basketball model is seen here in five colorways and is part of Li-Ning’s brand new Foam Frame “F2″ line of shoes. F2 technology features a seamless injection molded EVA 1-piece upper design with a fully functional tongue and lace-up reinforcements. The F2 Liftoff carries a solid rubber herringbone traction design and a TPU shank plate underfoot. The shoe will be available online at Li-NingUSA.com and in-store at the brand’s flagship showroom in Portland’s Pearl District at the end of August. Retail is $65. Continue reading for multiple first look images of the Li-Ning F2 Liftoff.
10-Aug-2010
Posted by : John Brilliant
Here’s a first look unveiling of the Li-Ning F2 Trainer. Previewed in five colorways, the model features a seamless 1-piece injection molded EVA upper design with a fully functional tongue and lace up reinforcements. A solid rubber outsole and midfoot TPU shank plate are also present on the shoe. The F2 Trainer is part of Li-Ning’s new Foam Frame “F2″ performance lineup. Product will be available at the end of August through Li-Ning’s Portland showroom and online at Li-NingUSA.com. Retail is $60. Continue reading for multiple first look images of the new Li-Ning F2 Trainer.
10-Aug-2010
Posted by : John Brilliant
Here’s a first look unveiling of the Li-Ning F2 Runner. Previewed in six colorways, the model is part of Li-Ning’s brand new Foam Frame “F2″ performance technology line of shoes. Distinct on all models is an injection molded EVA 1-piece design with a fully functional tongue and lace-up reinforcements. The F2 Runner also features a TPU shank plate and rubber traction outsole underfoot. The shoes will be available online at Li-NingUSA.com and at the brand’s product showroom in Portland at the end of August. Retail is $60. Continue reading for multiple first look images of the new Li-Ning F2 Runner.
09-Aug-2010
Posted by : John Brilliant
On Friday, August 13th, Li-Ning officially launches its retail partnership with Champs Sports beginning with distribution of the Baron Davis “BD Doom” line of footwear and apparel. The in-store launch will happen at select Champs Sports stores located primarily along the west coast, with national availability of the product currently online at Li-Ning USA and Eastbay. Continue reading for the full Li-Ning Launches With Champs Sports press release.
04-Jul-2010
Posted by : John Brilliant
Category : CounterKicks, Jordan Brand, Nike
Tags: Brent James, CounterKicks, Cubby Golden, D'Wayne Edwards, Footwear Design, Jason Mayden, Li-Ning, PENSOLE, Portland
Day 12 at PENSOLE brings with it a pair of familiar final guest speakers: Cubby Golden, Nike Running Designer, and Jason Mayden, Jordan Brand Senior Designer. Cubby stresses the importance of mentorship and continual growth. Jason follows up with a serious talk on being an expert in your subject and how to ultimately pitch your design process and story to a company and the consumer at large. Take it all in as the PENSOLE footwear design school at the University of Oregon winds down to its final day. Continue reading PENSOLE Day 12: Taking It All In (By Brent James)…
