04-Jan-2010
Posted by : John Brilliant

New Balance.com is currently featuring the exclusive interview Counter Kicks did last month with Luis Navarro, Lifestyle Product Manager at New Balance. Be sure to check out the in-depth interview discussing the origins of New Balance’s 574 shoe and a conversation about the Lifestyle side of things at the Boston-based footwear company. Read the complete interview here, conducted by Yale Schalk, Senior Editor at Counter Kicks.
16-Dec-2009
Posted by : Yale Schalk
Category : New Balance
Tags: Abzorb, ENCAP, EVA, Luis Navarro, Mother, New Balance, New Balance 574, New Balance 574 Clips, New Balance 576, New Balance 990, New Balance 992, New Balance 993, New Balance Lifestyle, Product Marketing Manager

In our latest exclusive interview, Counter Kicks talks with Luis Navarro, Product Manager for Men’s Lifestyle at New Balance. Luis reveals how the well-known 574 shoe was created from scraps, explains what the 574 means to New Balance, tells us why ‘Grey is beautiful’, explains why the conservative-looking 990 series maintains its appeal in a market of busy designs, and discusses why New Balance’s U.S. factories are so important to the company and its workers. Continue reading for the in-depth scoop…