28-Jul-2010
The New Balance 574 “Sonic Welded” in Grey/Yellow (shown here) and Brown/Orange has made its way to New Balance’s retail website. The shoe is built using sonic welding – an application of heat and pressure used to bond shoe components together. The process eliminates traditional stitching methods. Both are available now at NBwebexpress.com. Retail is $75. Continue reading for more detailed images of the New Balance 574 Sonic Welded.
14-Jul-2010
Category : New Balance
Here’s a look at the New Balance 574 in Olive Green/Gray. The shoe features an olive green suede/mesh upper with gray trim. Available now at NBwebexpress. Retail is $60. Continue reading for more images of the New Balance 574 in Olive Green/Gray.
27-Jun-2010
All three colorways of the New Balance 574 “Sonic Welded” pack are available now at retail. Originally launched May 13th at Santa Monica, CA’s Fred Segal store, the pack features 574’s - in Grey/Lemon, Black/Aqua and Brown/Orange – that have been produced using Sonic Welding, an application of heat and pressure that bonds the shoe’s components together in an airtight and watertight manner. This process minimizes sewing, eliminates gluing, and reduces material waste. New Balance claims it is the first brand to utilize Sonic Welding for athletic footwear manufacture. Available now at Zappos. Retail is $75. Continue reading for more images of the New Balance 574 Sonic Welded pack.
13-May-2010
Category : New Balance
A casual staple, the New Balance 574 gets an appearance upgrade as the Pinnacle Pack. The Black/Gold shoe features black Italian leather and perforated canvas insets revealing a gold underlay. Details include a leather “NB 574″ tongue tag and a gold external heel counter. This edition is available now at select overseas retailers. Stay tuned for information as it develops. Continue reading for more detailed images of the New Balance 574 Pinnacle Pack.
11-May-2010
This Thursday, May 13th, New Balance will launch its Sonic Welded Collection at Fred Segal in Santa Monica, California. The collection includes a men’s New Balance 574 in three colorways and a women’s New Balance 410. The 574 will release in Brown Suede/Neon Orange, Black Suede/Electric Blue, and Grey Suede/Neon Yellow. The 410 will release in Brown Suede/Neon Yellow. Each shoe has been produced using Sonic Welding, an application of heat and pressure that bonds the shoe’s components together in an airtight and watertight manner. This process minimizes sewing, eliminates gluing, and reduces material waste. New Balance claims it is the first brand to utilize Sonic Welding for athletic footwear manufacture. Continue reading for more images of the New Balance Sonic Welded Collection 574 and 410.
22-Dec-2009
In our latest exclusive “Sneaker Ingredients” installment, Counter Kicks examines Suede. Continue reading for a better look at Suede’s properties, its use in the footwear industry, and notable sneakers that employ the material…
21-Dec-2009
Rounding out New Balance’s 574 re-launch is the Outline, the brand’s take on technical outerwear. In addition to the shoe’s rip-stop fabric and reflective piping – features that New Balance says highlight the 574’s new, tighter fitting form and streamlined appearance – first-class materials are found inside and out to create an enhanced, athletic-inspired lifestyle sneaker. Commonly used for rugged-use products such as sails, parachutes and tents, rip-stop affords consumers a strong, lightweight textile that is tear-resistant. Reflective garment surfaces, such as Outline’s piping, are regularly included on active wear to serve as a safety alert when flashed with light at certain angles, as well as to provide an added aesthetic appeal. Learn more about the 574 model in our exclusive Counter Kicks interview with Luis Navarro, Product Manager for Men’s Lifestyle at New Balance.
18-Dec-2009
The New Balance Pinnacle Pack is a 3-colorway, premium offering in the 574 re-issue series featuring perforated canvas, rich leathers and metallic textiles. Its Black Leather/Canvas, Navy Suede/Metallic Mesh, and Green/Grey Leather/Mesh iterations release throughout February and March 2010, and price points range from $55 for kids sizes to $110 for men‘s sizes. Adding to the upgrade, New Balance says the suede used for these models is breathable. For more info on the 574, check out our exclusive Counter Kicks interview with Luis Navarro, Product Manager for Men’s Lifestyle at New Balance. Continue reading for more 574 Pinnacle Pack pictures.
17-Dec-2009
New Balance continues its reissuing of the upgraded 574 in January 2010 with the Ceracom Pack. This shoe’s initial release became a hit amongst urban youth for its bold look and tough materials. The Ceracom’s 2-shoe release displays durable leather uppers with an odor-killing anti-microbial sockliner. Colorways include Burgundy synthetic and Black synthetic, and the price point for men’s sizes is set at $65. Take a look at the 574 Core Pack here and read our just-posted Counter Kicks interview with Luis Navarro, Product Manager for Men’s Lifestyle at New Balance. Continue reading for more pictures of the Ceracom Pack models.
