01-Sep-2010
This is the New Balance x UNDFTD Sonic 574 in Black. The limited edition shoe inspired by sweatshirts from the 1980s features a black textile/synthetic suede upper with stitched “N” logos. Constructed using the heat and pressure of sonic welding to bond shoe components together. Available now at Undefeated stores. Retail is $75. Continue reading for more images of the New Balance x UNDFTD Sonic 574 in Black.
01-Sep-2010
Category : New Balance
New Balance and Undefeated have teamed to create the New Balance x UNDFTD Sonic 574 - a limited edition shoe inspired by sweatshirts from the 1980s. The first colorway is the Grey model, featuring a heather grey textile with synthetic suede and varsity letter-style “N” logos. Constructed using the heat and pressure of sonic welding to bond shoe components together. Available now at Undefeated stores. Retail is $75. Continue reading for more images of the New Balance x UNDFTD Sonic 574 in Grey.
31-Aug-2010
New Balance is switching shoe boxes. Set to debut in January 2011, the brand’s new Grab ‘n Go shoe box design will feature a perforated handle, sturdy fold-over lid, and enhanced brand graphics. Other new features include a ribbon design around the box, color-coding by shoe category, and updated labels that display size, width, and gender in English and in French. In keeping with current New Balance shoe boxes, the Grab ‘n Go style will be 100% recyclable. The new boxes will house all 2011 New Balance footwear launches and all models will transition to the new box by January 2012.
31-Aug-2010
New images of the New Balance 576 “Pub Pack” have appeared. Taking advantage of its British presence via the New Balance Flimby factory, the brand has created the Pub Pack – a collection of 576′s inspired by England’s popular pubs. The pack consists of three colorways honoring their correlating faux locales: Navy (“The Kings Head”), Burgundy (“The Red Lion”), and Tan (“The Royal Oak”). Each shoe releases with premium leather uppers, Union Jack flags stitched on the heels, and pub-specific “Brewed In England” tongue tags as well as unique styling cues. An overseas release is set for Friday, September 3rd. Continue reading for more images of the New Balance 576 “Pub Pack”.
31-Aug-2010
Here are new images of the New Balance 574 Sonic Welded in Black/Electric Blue. This women’s edition features a black suede/mesh upper with an electric blue heel counter and a white midsole. Constructed using sonic welding – an application of heat and pressure that bonds shoe components together, resulting in a seamless, glueless upper. Available now. Continue reading for more images of the New Balance 574 Sonic Welded in Black/Electric Blue.
30-Aug-2010
Category : New Balance
This clip details the New Balance Minimus Road. This minimalist running shoe features a light, form-fitting upper and flat sole for enhanced road feel. The brand demonstrates the Minimus Road by discussing four keys to good running form: Posture, Mid-Foot, Cadence, and Lean. Continue reading for the full video “New Balance Minimus Road”.
29-Aug-2010
On the heels of our recent preview we now have new detailed images of the 24 Kilates x New Balance 577. Produced in England’s Flimby Factory, these limited editions feature leather and perfed suede uppers and a custom 24 Kilates (“24 Carat”) hangtag. Available now at Hanon ($162) and Foot Patrol ($155) in London as well as 24 Kilates ($172) in Barcelona. Continue reading for more shots of the 24 Kilates x New Balance 577.
28-Aug-2010
New Balance has revealed a colorful new line in their popular 760 running shoe. The “Night Rainbow Series” was created with late night joggers in mind, utilizing ultra bright colors and materials for added visibility and to reflect the neon nightlife of many cities. Look for the New Balance 760 Night Rainbow Series in two Men’s and two Women’s mulicolored styles hitting NB retailers soon. Continue reading for more images of the New Balance 760 “Night Rainbow” Series.
28-Aug-2010
In this new clip, New Balance reveals its truebalance toning shoe for women. The truebalance collection features a built-in balance board that encourages muscle activation of the glutes, quads, hamstrings, and calves. Continue reading for the full video “truebalance Eyeline”.
27-Aug-2010
Here are images of three new colorways for the New Balance 574 Sonic Welded. Shown here in White, Grey/Blue and Burgundy, these models feature a seamless upper as the result of sonic welding – an application of heat and pressure used to bond shoe components together. More info to come as it develops. Continue reading for more images of the New Balance 574 Sonic Welded colorways.
