To cap off the week in our on-going LeBron James Lifestyle Design series, today we bring you a “LeBron Down Time“ concept model by Designer Titus Ares. As we initially announced here, the next generation of designers at Project Bluefoot were recently tasked with the design challenge of creating a Lifestyle-themed footwear product for LeBron James. The designers were allowed to submit up to 3 Concept Boards to illustrate their presentation and provide a design description for their composition. We have teamed up exclusively with Project Bluefoot to allow each designer to essentially “takeover” the Counter Kicks shoe silhouette logo with their Lifestyle LeBron concept and provide the backstory to it. Look for new unveilings over the next couple weeks. Continue reading to see Titus Ares’s 3 design boards and full backstory.
13-Nov-2009
29-Oct-2009
[As originally posted on Counter Kicks' footwear design division: Project Bluefoot.com] The Project Bluefoot x Air Jordan Design Competition is now complete. Our 2 guest judges – Jason Mayden, Senior Designer at Jordan Brand and D’Wayne Edwards, Design Director at Jordan Brand – graciously lent us their design eyes and ears over the past few months to review and critique our debut Project Bluefoot Footwear Design Competition highlighting an Air Jordan theme challenge. A mass came to play. Many challenged. One won. To get the official inside scoop on the finalist concepts and our Air Jordan winner, we now turn over the transmission to Jason Mayden and D’Wayne Edwards who have provided a detailed feedback review of each challenger and selected our ultimate Project Bluefoot Air Jordan Design winner: Tom Matic. Continue reading for the full review…













