Beatz in LA.
Swizz Beatz just arrived today at a huge warehouse in LA to shoot a new Reebok campaign.
As officially announced last month in Las Vegas at Project, Swizz and Reebok have partnered up to lead a new Reestyle Collective sub-brand featuring artists from music, fashion and related fields to reinvigorate the Reebok Classics category. The first shoe to come out of that partnership is a re-imagined take on the original Reebok Kamikaze which Shawn Kemp made famous.
Swizz was photographed on his way to the closed set Reebok shoot wearing an all black version of the Reebok Classics “Kamikaze” featuring a tonal mix of leather, patent and mesh. The Reebok campaign shoot being filmed today will launch later this year.