Steve Nash back in China, assists Luyou logo launch.
It’s been a while since we broke news back in January on Steve Nash joining Chinese brand Luyou and officially ending his 15-year relationship with Nike. In that span, we’ve seen the Luyou Steve Nash signature shoe, a couple Luyou knockoffs of Nike and Air Jordan product, Steve Nash Luyou long time no matter what Nike, and lots more. But like we’ve said, it’s been a while.
With the NBA in lockout mode and basketball athletes on their now annual summer pilgrimage to the burgeoning consumer bonanza that is China, it’s no surprise to see Steve Nash make an appearance in the country again to promote his China-regional endorsement of Luyou footwear and apparel. In an event titled “What’s Your Favorite Shot?”, Nash took to the stage to help unveil his newly designed Luyou logo (seen above) and chat with his Chinese fans and talk about the Luyou brand. Relive the experience in photos, because you likely can’t read any of the first-hand accounts.