Nike issued a statement today announcing that the brand will no longer produce Livestrong product past its Holiday 2013 range but will continue to support the Livestrong Foundation.
Nike has made the decision to stop producing new LIVESTRONG product after its Holiday 2013 line. We will continue to support the LIVESTRONG Foundation by funding them directly as they continue their work serving and improving outcomes for people facing cancer.
We are proud of the collective efforts between Nike and the LIVESTRONG Foundation to raise more than $100 million to help people with cancer, distributing 87 million LIVESTRONG wristbands and serving and improving health outcomes for more than 2.5 million people with free cancer support services, programs, tools and resources.
The Livestrong Foundation’s ties to its founder Lance Armstrong were severed last year after a doping scandal resulted in the former cyclist’s lifetime ban from the sport and revocation of his Tour de France titles.
On October 17, 2012, Nike announced a termination of its contract with Armstrong.
